Notes from the build.
How AI systems actually behave when you ship them. Workflow automation, SEO at scale, and what stops being theoretical the moment a real business depends on it.
strategyContent Marketing for Consultants: DIY, Ghostwriter, or AI?
Content marketing for consultants comes down to four options: DIY, a ghostwriter, generic AI, or a productised system. Here's the honest maths.
strategyFounder-led content is SaaS's moat. Founders are the bottleneck.
Founder-led content out-pulls SaaS company pages 7x. The founder has the voice. They also have zero time. Here's why every fix breaks and what actually works.
strategyWhy Fractional CMOs Stall at 3 Clients
Most fractional CMOs cap at 3 clients. The bottleneck isn't strategy or sales. It's content execution eating the hours retainers were sold on.
strategyWhy Fractional CMOs Should Outsource Blog Production (Not Hire a Writer)
Fractional CMOs juggling 3-5 clients hit a maths problem with content. Hiring a writer kills margin; writing it themselves kills strategic hours. Outsourced production is the third option.
tutorialsHow to Rank in Google's AI Overviews: 2026 Playbook
Practitioner playbook for ranking in Google's AI Overviews in 2026. Six signals, schema patterns, FAQ surfaces, and failure modes to avoid.
field-notesAI Resume Screener: 6 Failure Modes Most Tools Miss
AI resume screeners save hours of review but most fail on career-changers, credentials, and bias drift. 6 specific failure modes + what fixes them.
build-in-publicWhy I Built My AI to Push Back Against Me
Most AIs are designed to agree with you. That's commercially correct, but agreeable AI silently amplifies your weaknesses. Here's how strict CLAUDE.md guardrails turn pushback into output.